I’ve been blogging for three months now but, funny, I don’t have an About Page! I realized this a month ago when my hubby brought it to my attention; yet, I didn’t lift a finger to right this wrong.
To create a compelling one, I’m sorting out what important information I need.
What Exactly Is an About Page?
According to SarkeMedia Founder, Sarah Arrow, who I admire and follow:
You know that your About Us page is one of the most trafficked pages on your site, after all you’ve had your blog/website for some time now. You know that if you get this page right then you’ll grow
- Fans & Followers
- Boost Product Sales
- and most importantly make a deeper connection with your reader.
Hmmm… Could that be the reason why I don’t see much going on in my blog? Could be. Plus so many more.
The About Page, which talks about what you offer and represent, is:
- one of the first few pages you create when starting a blog or website
- how your readers get to know you and get comfy with you
- what prospective audience would look for and read when they first find you
- a gateway to your site
- a window to your soul.
It is also going to be the most popular page in your website.
How to Write a Killer About Me Page
I pretty much have an idea how but how to do a killer one? I need an expert for that!
I’m talking about Melyssa Griffin, an inspirational blogger who is helping over 50,000 people to follow their dreams.
According to her, a killer About Page satisfies five key elements:
First, what value do you give your readers?
It answers your readers’ ultimate WIIFM question: What is it for me? What is in it for them?
You fill this need in by telling them what value they get from:
- visiting your blog regularly
- signing up as a subscriber
- interacting with you
- buying your products and services
- listening to you and acting on your recommendations.
Second, who is your site for?
Defining your target audience will help your readers see if your blog is the right fit for them. It makes sense, right? How would you expect people who are into something else to keep coming to read your post?
Third, what is your site’s bio?
To write this well, Melissa offers five valuable guide questions:
- Why should someone read your blog?
- What will they get out of your posts?
- Which types of posts do you write?
- Why does your blog have credibility?
- How did your site get started?
Fourth, what is your personal bio?
For this, offer a great story about who you are, what you do for a living or on the side, what ticks you, why you started your blog, and how your blog fits into your life. Make this as interesting, friendly, natural, and relatable as possible.
“The first question she was asked was What do you do? as if that were enough to define you. Nobody ever asked you who you really were, because that changed. You might be a judge or a mother or a dreamer. You might be a loner or a visionary or a pessimist. You might be the victim, and you might be the bully. You could be the parent, and also the child. You might wond one day and heal the next.” ~Jodi Picoult, Nineteen Minutes
Also, don’t forget a positive image of you smiling! A blogger friend of mine once told me that doing so did increase her traffic.
Fifth, what is it that you want people to act on or do?
After reading your About Page, you don’t want people just to leave and forget about you. You want them to act on your call like:
- subscribe to your newsletter and be part of your family
- like your Facebook fan page
- follow you on Tweeter, Instagram and Pinterest
- and anything you can think of.
In short, create your call to action!
Getting Your About Page Up: The Next Big Step
If you don’t have one yet, do it right now! Okay, okay. That instruction is for me.
If you think your About Page is not doing you any good, why not try a makeover?
Now, that I have a solid guide on making a killer About Page, I’m off to serious work. Perhaps by doing that, my traffic would explode exponentially!
I’m nervous to say this - folks, watch out for my About Page in a day or two.