Upward Trend in Adult Coloring Books
Why are adult coloring books hot in the market? If you visit bookshops, art stores, groceries, and even superstores like Walmart, you’ll see all sorts of adult coloring books sprawled on tables and stacked on bookshelves. It’s a wonder how what used to be a children’s past time activity has exploded into an adult-targeted, multi-million dollar book industry.
As users or buyers of these books, we may not have seen the entire picture, but get this:
“Adult coloring books (also) had a breakout year, with an estimated 12 million copies sold in 2015, compared with 1 million in 2014.” ~Nielsen
From 1 million to 12 million copies in one year? That’s in the US alone. I wonder what’s in store for 2016.
Obsession with Adult Coloring Books: A Cry for Help?
So, what’s the deal with adult coloring books? Why have a significant number of adults turned to coloring? What’s behind this seeming obsession?
Is it indeed a cry for help by people in distress?
Here’s an interesting story of Samanta Wuu who had to deal with life-changing events. She had to quit her job in Boston and move back home to New Jersey to care for her sick mom. She’s coming through with the help of coloring.
“I was really, really stressed when this was going on,” says the 27-year-old, a teacher and childhood friend. Coloring became a useful distraction, and then a preoccupation: “I would be doing other things, and I’d be like, ‘I can’t wait until I get to do that again.” For a month, she colored every day, at times twice a day. ~qz.com
The upward trend in adult coloring books may be symptomatic of a larger picture, and Samantha’s story may be a microcosm of a million or more similar stories. You be the judge.
Let’s dive deeper into the reasons behind this phenomenon. Reasons cited are by no means definitive. However, they offer a glimpse of what’s going on based on what people share on the internet, and what I experience myself.
Adult Coloring Books: Why Are You Addicted to Coloring?
What hooked you to coloring?
As what most people who are into coloring share, you’d probably say the following, too:
Coloring is blissful.
It takes you back to your childhood and jogs your memory to the feel and smell of crayons and coloring pens. As a child, how many times did you lose track of time from coloring those kiddie line drawings? It was fun until you matured and moved past coloring.
Look at you now - an adult and going back to coloring! Those designs in your adult coloring books make you drool. Aren’t they lovely? You can’t wait to spin your magic on them with your color palette. It’s bliss. And you can’t get enough of it.
Coloring brings solitude.
It compels you to take a break from the hustle and bustle of life - the sound of your cellphone, urgent memo to turn in that report, bills to pay, demands from kids and spouse, battling a disease. It takes you to your “secret garden,” even if just for a few moments in a day.
Coloring awakens creativity.
Your inner child screams at you to let her out. Your logical, unfeeling, left brain quashes your creative right brain. You found the antidote - coloring. Perfect! It allows your creativity to shine.
Coloring diverts in the most delightful way.
Life could be boring, meaningless or life-sucking. When you’re depressed, alone, anxious, bored, confused, disturbed, helpless, hurting, problematic, demotivated, lethargic, or bored, coloring spices up your life.
Coloring is self-gratifying.
How does it make you feel to create a colorful work of art from simple lines? You must be proud of yourself, aren’t you? You can’t draw, you say, and look what you’ve created: a masterpiece that no one can make but you!
Coloring builds bridges.
By joining coloring clubs or groups, you connect with warm bodies. You catch people’s positive energy. You’re electrified. You come home happy and look forward to more happy interactions.
Does any of these ring a bell?
Adult coloring books are powerful, aren’t they? They take you to new heights you’ve never thought of reaching at this stage in your life.
What do you think?
Chime in and let us know why you’re glued to your seat for hours on end, simply coloring your adult coloring books!