Yesterday, I wrote a post on how to create a download page. It was more a question to myself, so that I would seriously seeks answers to it.
If you go to my freebie section, you would find a blank page (and I shouldn’t have included that in my menu).
The reason for that is, you guessed it! I didn’t know how I could share resources - art work, ebook, video, audio, graphics, or just about anything.
After some work, I finally found some instructions from WordPress.org on how to create a download page.
Here’s how I’m implementing it:
Step #1 - Upload document.
In your editor, click “Add Media” on the top.
You’re then taken to your media library. Beside it is a folder called “Upload Files.” Click it and upload the document you want to share.
Now that you have your document in your server, you are now ready for the second step.
Step #2 - Create a page or post.
Create a page or post where you write some blurbs to introduce your downloadable document.
Although optional, this is nice to have.
Step #3 - Create a placeholder.
The placeholder is where you put your link. It may be any of the following:
- title of your document
- type of document like PDF, video, audio, graphics
- instruction saying “click here” or “download here.”
It’s up to you. I think the bottom line is to make it descriptive or instructive.
Step #4 - Create a link.
In the page or post that you’ve created, place your cursor over the placeholder.
Then, click “Add Media,” as shown in step 1. That would create a download link for you.
As a way to test what I’m saying, I’m creating a download link for a free ebook of 31 mandalas.
I created these using a free site that I’ll talk about in a future post. This is not my freebie yet for my subscibers, which is better. I promise.
Sorry, I have to rush. It’s my eldest son’s birthday and our family is eating out.
I guess that’s it.
The question now is how to keep your document secure, if that’s your intention. I’ll delve deeper into this as I anticipate times where my freebies would be exclusive to my subscribers.
By the way, my heartfelt thanks to those who commented on yesterday’s post and shared valuable tips. Truly appreciate you!
Along with client work, I’m working on my freebies as part of my opt-in offer.
Many things are strange to me. One of them is how to offer a downloable document.
As I have most of my freebie coloring pages ready, I would like to try how I may share them.
How do I carry out this task?
This is something that I’m figuring out right now.
How to Create a Download Page: Three Options
I am considering three options:
Option #1: Download Express
In the past, I bought a plugin Download Express from Mark Hess. I jumped in on the offer because it promised secure download; however, as I scrutinize it now that I want to use it, it seems I could only provide download link via:
I’m not using these though. I just want to have my subscribers download in my website.
I’ll check this plugin closely through the video and PDF instructions provided. I may be missing important things. Perhaps, I’ll shoot Mark Hess an email.
Option #2: Share to Download
I have this plugin installed in my site. I don’t know how I got this and how I’d use it.
Option #3: Site-Based Download Page
When I buy products from sellers, I often download my purchase via a download page in the sellers’ website.
Again, I’ll play with it for the remaining hours of the day.
Hopefully, I could have a page ready by tomorrow.
Now, who ever said that running an online business is easy? With all the techie stuff that I have to do, I don’t think so.
Practice Makes Perfect?
However, I’m sure that with time, things would get easy just because I shall have gotten familiar with operations. Also, after a period of trial and error, I shall have learned the skills that would make my life easy.
How about you? Are you at a stage in your business or blogging where you know how to set up your download page?
How about sharing your experience with me and my readers? Some valuable tips would surely go a long way.
My thanks, in advance.
How to Make Money Online: A Source of Confusion
Everyday, I get emails of close to a hundred from people I’ve signed up to. Yesterday was a typical day but inspiring, for me. I got an email from Crissy Heron of Indiebizchicks who was telling an interestingly familiar story.
It was about this lady at Facebook who expressed confusion about a bunch of courses that she had signed up to. These were mostly get-rich-quick sort of courses like “how to make $5,000 in 5 days.”
These courses stir you up with promises of making money online. Making $5K in 5 days? Oh, my. Who wouldn’t jump in?
How to Make Money Online: A Great To-Do List
But wait. There’s a missing piece: How do you actually make it happen?
Crissy’s response to this lady was, to me, priceless.
She shared with her a simple list of what needs to be done to make money online.
Her list consisted of the following:
- Buy a domain
- Get hosting
- Install WordPress
- Create a simple site
- Sign up for an email autoresponder service (Aweber, MailChimp, etc)
- Create an opt-in offer
- Start promoting your opt-in offer on social media
- Create great content - blog posts, valuable emails you send your list, videos, whatever you like to create
- Create more opt-in offers, to encourage more people to sign up for your mailing list
- Promote your content on social media
- Keep growing your email list
- Make offers for products or services.
How to Make Money Online: The Secret Sauce
However, there’s a secret sauce to all these. You have to take action!
In her email, she said that if we, her subscribers, had done any of it, we had to tick them off, and move on to the next thing.
I’m keeping this checklist close to my heart and make it my road map.
How to Make Money Online by Building a List
If you look into her list, what stands out and dominates the show is the creation of opt-in offers. You must create opt-in offers. That’s how you build your list. You keep it growing. Then, you continue making offers for products or services.
However, that could only happen if you’ve done the preps:
- Buying a domain
- Getting hosting
- Installing WordPress
- Creating a simple site
- Signing up for an email autoresponder service.
After that, you should are all set.
That said, I’d like to share that I’m close to finishing my freebie for my subscribers. Watch out for it!
Running an Online Business? It’s Complicated!
Over the short time that I was blogging, it dawned on me how complicated running an online business could be. Even a simple blog demands a lot.
Come to think of it. For you to start, you need these bare minimum:
You need to set up needed infrastructure. Many claim that it’s easy to set up a WordPress site. For someone who’s learning, like me, how come it isn’t? You need to do these tasks:
- look for a hosting service where you “play” with your cpanel
- search for a brandable or keyword-rich domain name
- decide on a content management system or platform to use like WordPress
- select a theme for your website
- install needed plugins that you think suit your needs
- set up an autoresponder including setting it up, creating your squeeze page or opt-in form, writing email sequences.
You need to consistently create content. Content creation means:
- researching or searching for relevant topics and resources
- writing your post
- finding images that don’t infringe on any person’s or business’ copyright
- searching up quotes
- composing your graphics
- recording videos.
Driving traffic to your website entails the following activities:
- use of valuable keywords
- finding a group to work with
- engaging in social media, and
- so much more.
Even with great content, if no one comes to read them, it is useless; unless, of course, you are writing for fun or self-expression or building up content for a book to publish.
Product or Service
You need to create or find a product or service to sell or promote. If you are eyeing to set up a business, you need something to sell. Without that, what you do may end up as a hobby that gives you pleasure, form of distraction to kill time or while away boredom, or venue for self-expression like a journal.
You need to constantly promote your products and services. How would people know that you have valuable products and services if you don’t let them know? Ways to promote are:
- reaching out to people you already know and who know you
- tapping joint venture partners or broad networks of people and organizations related to your business
- paying for eyeballs to your content, product, or service through social media advertising, solo ads, among others.
You need to consistently build an email list. An email list, as successful marketers would point out, is your ticket to success. You have a captive market for your content as well as products and services. It’s your one-click ticket to the bank. It’s where the money is.
To a beginner, this looks complicated and far from what successful marketers say. You have to set up your:
- opt-in pages
- thank you page
- email sequence
- giveaway as lead magnet
- driving traffic.
However, when you’re all set, things seem easy.
That’s the bare minimum. Seriously? Bare minimum?
Or am I hallucinating and just imagining things.
I don’t know. This list is what I hear most marketers say needs to be done to keep business rolling. I bet there are more to this list, and more are on the way.
Quick Assessment: How Do You Fare?
How do I fare?
Where am I? What have I accomplished, so far?
A quick assessment tells me that I still have a long way to go. Here’s my report card:
- Hosting (check) - I have chosen an excellent hosting service - Momsweb - that provides fast, almost round-the-clock, personalized support.
- Domain name (check) - I’m satisfied with my name. I know in my mind why I chose it. It has the keywords coloring book and the concept of the bookworm is highly brandable.
- WordPress (check) - I have chosen this as my content management system. It’s free, easy to use and gets constantly upgraded. Many developers invest time and money to come up with improved themes and plugins.
- Themes and Plugins (needs improvement) - I have set up the Divi Elegant Theme as well as plugins that I think I need. I still have much to do though with customizing Divi. It’s challenging for me and I don’t have the time, energy and patience, for now, to deal with it. I also don’t have the budget to outsource it plus I don’t know who to trust to do the work.
- Autoresponder (fail) - I use MailChimp and have set up my opt-in. I need to test it, get the hang of it, and maximize its capabilities. I also need to create my email sequences including my thank you page.
- Content Creation (Work-in-progress) - I am working on this. It’s truly challenging because it distracts me from creating my art.
- Blogging Challenge (NI) - I have joined a number of groups who do the 30-day blogging challenge. I have written on most days but have to keep going.
- Social Media (NI) - I have a Facebook Page that needs a lot of work. My Twitter is at the infancy stage. I have no Pinterest account. My Instagram has nothing in it.
Product or Service (WIP)
- Existing Products (WIP) - I have a number of products in other selling platforms. However, I need to bring them over to this blog to sell.
- Others (WIP) - I have many on the works and I need to focus on completing them.
- Social Media (NI) - I need to actively work on building my social media presence like create a Pinterest account, populate Instagram, promote my Facebook, and send out targeted tweets at Twitter. This is highly challenging for me. It demands a significant amount of time and, thus, distracts me from creating coloring pages.
- Giveaways (Fail) - I need to create a lead giveaway product to attract my target market. I haven’t done this yet.
- Document-sharing (Fail) - I already have the apps, specifically Designrr and Beacon - to easily do this. I just need to do it.
- Blogging (NI) - I need to reach out to my target market. Right now, I don’t think I do.
- Autoresponder (NI) - I need to test if MailChimp works.
- Opt-in (NI) - I have one at the bottom of each post but none at the home page and about page.
- Thank you (Fail) - I haven’t done this yet.
- Email Sequences (Fail) - I haven’t started this yet.
- Giveaway (Fail) – This serves as a lead magnet to attract potential subscribers. This is in the form of a free product to give to subscribers. I haven’t done any of this yet.
- Traffic (Fail) - I don’t have a product or service set up, no landing page, and no working autoresponder system. As such, I haven’t thought of actively driving targeted traffic to a special page.
With all these that I need to do for my business, it’s so easy to have ADD. Which one should I prioritize?
For sure, I could hire a staff or outsource work. But with the way things are going, i am not yet at that stage to do that.
This assessment is a great start though. I now know the things that I need to:
- keep on doing (WIP)
- improve on (NI)
- exert more energy and resources on (Fail).
I only have limited time on my hands. Which comes first? Which ones should I work on first?
- The urgent or important? The important, obviously.
- The long- and medium-term (strategic) or short-term (tactical)? Short-term where each step is geared towards the strategic.
How do I hurdle all these?
It’s hard but I think if I stop now, I am certain to get nowhere.
“It does not matter how slowly you go as long as you do not stop.” ~Confucius
Those who now taste the fruits of success sure had struggled with their learning curve. They may also have gone through a hell of trials and tribulations, and didn’t get to where they through wishful thinking.
What do you think of my list? Did I miss something important?
What should I do, you think?
I would love your thoughts on this post.
I’ve been blogging for three months now but, funny, I don’t have an About Page! I realized this a month ago when my hubby brought it to my attention; yet, I didn’t lift a finger to right this wrong.
To create a compelling one, I’m sorting out what important information I need.
What Exactly Is an About Page?
According to SarkeMedia Founder, Sarah Arrow, who I admire and follow:
You know that your About Us page is one of the most trafficked pages on your site, after all you’ve had your blog/website for some time now. You know that if you get this page right then you’ll grow
- Fans & Followers
- Boost Product Sales
- and most importantly make a deeper connection with your reader.
Hmmm… Could that be the reason why I don’t see much going on in my blog? Could be. Plus so many more.
The About Page, which talks about what you offer and represent, is:
- one of the first few pages you create when starting a blog or website
- how your readers get to know you and get comfy with you
- what prospective audience would look for and read when they first find you
- a gateway to your site
- a window to your soul.
It is also going to be the most popular page in your website.
How to Write a Killer About Me Page
I pretty much have an idea how but how to do a killer one? I need an expert for that!
I’m talking about Melyssa Griffin, an inspirational blogger who is helping over 50,000 people to follow their dreams.
According to her, a killer About Page satisfies five key elements:
First, what value do you give your readers?
It answers your readers’ ultimate WIIFM question: What is it for me? What is in it for them?
You fill this need in by telling them what value they get from:
- visiting your blog regularly
- signing up as a subscriber
- interacting with you
- buying your products and services
- listening to you and acting on your recommendations.
Second, who is your site for?
Defining your target audience will help your readers see if your blog is the right fit for them. It makes sense, right? How would you expect people who are into something else to keep coming to read your post?
Third, what is your site’s bio?
To write this well, Melissa offers five valuable guide questions:
- Why should someone read your blog?
- What will they get out of your posts?
- Which types of posts do you write?
- Why does your blog have credibility?
- How did your site get started?
Fourth, what is your personal bio?
For this, offer a great story about who you are, what you do for a living or on the side, what ticks you, why you started your blog, and how your blog fits into your life. Make this as interesting, friendly, natural, and relatable as possible.
“The first question she was asked was What do you do? as if that were enough to define you. Nobody ever asked you who you really were, because that changed. You might be a judge or a mother or a dreamer. You might be a loner or a visionary or a pessimist. You might be the victim, and you might be the bully. You could be the parent, and also the child. You might wond one day and heal the next.” ~Jodi Picoult, Nineteen Minutes
Also, don’t forget a positive image of you smiling! A blogger friend of mine once told me that doing so did increase her traffic.
Fifth, what is it that you want people to act on or do?
After reading your About Page, you don’t want people just to leave and forget about you. You want them to act on your call like:
- subscribe to your newsletter and be part of your family
- like your Facebook fan page
- follow you on Tweeter, Instagram and Pinterest
- and anything you can think of.
In short, create your call to action!
Getting Your About Page Up: The Next Big Step
If you don’t have one yet, do it right now! Okay, okay. That instruction is for me.
If you think your About Page is not doing you any good, why not try a makeover?
Now, that I have a solid guide on making a killer About Page, I’m off to serious work. Perhaps by doing that, my traffic would explode exponentially!
I’m nervous to say this - folks, watch out for my About Page in a day or two.
Are there times when you’re perfectly sure what you wanted, you’ve figured everything to a T, then all of a sudden things go pfff FFT? Just like that.
Before I launched Coloring Book Worm, my brain was hacked by a million and one things to do. They all were yummy-licious ideas, and I wanted to do them all. I was a butterfly or, more aptly, a flutterby, hopping from one enticing thing to another. When I felt like getting nowhere while finding something “more doable,” I moved on to another.
It happened many times in the past.
In short, I failed to achieve my goal.
This bad habit is a treacherous black hole. More so, my lack of focus has made the situation more complicated. I may have had a roller coaster joyride but it didn’t get me anywhere. And honestly, I don’t enjoy roller coaster rides!
It was a struggle. Many times, I looked for solutions and tools to deal with this. My best cure so far is this six-letter word spelled p-a-s-s-i-o-n.
I have found my passion in adult coloring books. But then, perhaps, it’s too early to tell, and that’s why I am relying on workable tools and habits to keep me focused and on track.
6 Handy Tools to Increase Your Productivity
They are nothing fancy, and I’m sure, you’re familiar with them. Nevertheless, let me lay them down:
It’s like any other calendar. What makes this handy is its location - on your computer screen. Just one click and you see it. You can add your list of activities or events on a daily, weekly, monthly and yearly basis.
This tool keeps you super-focused. You know what you must write today, tomorrow and the days ahead. Your Google calendar could be dedicated for this or double up as an editorial calendar. The downside to doing a mixed one is that it could get crowded. Clutter can add to the confusion and lead to overwhelm and inaction.
You may use the fancy journal you find at bookshops. Mine is a simple 360-page Hilroy notebook. Cheap. Thick. Handy. I had this type for years and now have a boxful. I write anything on them - mostly, my daily to-do activities, outlines, and content. I could get them dirtied, and I won’t care a thing. Whatever works for you is best.
I’m the traditional type and index cards work for me. I write so much in my journals, but I noticed that I tend to forget the important stuff. I had to dig through, and I write the same things over and over. What a waste of time. My index cards do the trick. I have cards listing:
- goals and objectives with their timeframe
- traffic sources to tap for my blog
- go-to websites
- activities by project
- target places to sell
- books to write
- and more.
A certain Francesco Cirillo developed this time management technique in the late 1980s. His method uses a timer to break down work into intervals, traditionally 25 minutes in length, separated by short breaks. As the PomodoroTechnique site says, it helps you to
- work with time and not against it
- eliminate burnout
- manage distractions
- create a balanced life.
Free apps using this technique are:
I use the paid desktop version of Action Enforcer that you may read about here.
Writing and editing apps
I have a handful of writing and editing apps like Scrivener, Grammarly, Hemingway, The Journal and more. For a short time, I was with 750words. What I regularly use though is Grammarly. I write and edit at the same time. Then, I’m done.
4 Simple Habits to Channel Energy on Your Target
When I’m busy, I manage to stay away from distractions such as Facebook, emails, YouTube and news and entertainment. I get distracted from all the distractions! But not always. When I get tired from continuous work, I still turn to them. The tragic thing is that I get sucked in unwittingly that I lose valuable time. I must guard myself intently against these time thieves!
Keep everything handy
I used to waste my time looking for things that I needed. When I managed to find them. I felt annoyed, frustrated and exhausted. Simple solution? I put everything in one place. I keep them handy at all times. Now, I’m better off.
Label digital files and folders
I do this to save myself from a plethora of negative emotions that result to drained energy.
Nothing is as powerful as showing up for work; even if work is a few walks away from your bed. Each time. Every time. Even when you’re dead tired and could think up of all excuse possible, go through the motions. That’s how the engine starts. You’ll be amazed where your actions take you.
What do you think of these tools and habits?
Please share your personal list and the stories behind them below. Sharing this post to your family and friends would also be awesome!