Blogging Plus Evaluation Equals List-Building
I did an evaluation of my blogging activity recently as part of a 30-day blogging challenge. I didn’t plan anything like it. Just something to satisfy my blogging commitment.
Interestingly, I stumbled upon a business evaluation tool that has given me valuable insights I never would have thought of.
It gave me cues on what important aspects to look at. I used them as my assessment parameters. Have a look at what they are:
- Products and Services
It showed me where I am in my business, where I’ve failed, what steps I should be taking, which one I should be prioritizing.
Which one emerged as the winner?
Over the coming days this week, I committed to create the right environment in my blog to build my list. To do that, I’ve laid down these specific activities:
- set up my opt-in page at my home page and about page
- develop my thank you page
- write and schedule a few emails
- test the functionality of my autoresponder from opt-in to sending emails
- come up with my free coloring book as an opt-in giveaway.
My List-Building Progress
It’s been a day since I committed to those activities.
Here are the things I’ve done so far:
- Opt-in page set up at my About Page (only)
- Thank you and welcome pages written
- Branded email address (which is not my gmail account) set up, tested and verified with MailChimp (autoresponder)
- MailChimp tested for functionality after signing up myself as subscriber, receiving a welcome email from me!
Doing those seemingly simple stuff was super challenging. I had to:
- figure out how to configure MailChimp, digest the meaning of terms; discover how the system goes to create my forms, send autoresponders, communicate with my official email; and make sure that all systems go
- get my Google Analytics tracking ID
- locate MailChimp’s API and record it somewhere in my website
- reword text in my opt-in box
- test if opt-in works
- and many more.
I spent so much time finding out how subscribers could get my email.
Unlocking List-Building through Automation
Here’s what I found out. I had to do it manually because automation is not free. I am a free member. That means I had to manually send my emails.
If I have new sign ups, I couldn’t keep sending the same welcome email to each one as he comes, could I? I could but would I?
Automation is the thing to go. I could write my email sequence and have each one sent at scheduled times, even when I’m on a holiday or sleeping.
That would be next on my to-do list plus the other things I have yet to do.
For now, I’m just happy to have ticked some of my important tasks.
Even though I haven’t done much to create my coloring pages, I’m delighted that I have gained more clarity on my business direction.
How about you? Have you done something similar?
Do you have golden nuggets about list-building that you could share with me?
Any experience with MailChimp or other autoresponders?
I would thank you greatly for that. 🙂
If you think that this post would be of value to others who are in a similar plight as me, I would appreciate a tweet, a Facebook share, or email to your family and friends.