Blogging Plus Evaluation Equals List-Building

I did an evaluation of my blogging activity recently as part of a 30-day blogging challenge. I didn’t plan anything like it. Just something to satisfy my blogging commitment.

Interestingly, I stumbled upon a business evaluation tool that has given me valuable insights I never would have thought of.

It gave me cues on what important aspects to look at. I used them as my assessment parameters. Have a look at what they are:

  • Website
  • Content
  • Traffic
  • Products and Services
  • Promotions
  • List-building.

It showed me where I am in my business, where I’ve failed, what steps I should be taking, which one I should be prioritizing.

Which one emerged as the winner?

List-Building: First Order of the Day

It’s list-building!

Over the coming days this week, I committed to create the right environment in my blog to build my list. To do that, I’ve laid down these specific activities:

  • set up my opt-in page at my home page and about page
  • develop my thank you page
  • write and schedule a few emails
  • test the functionality of my autoresponder from opt-in to sending emails
  • come up with my free coloring book as an opt-in giveaway.

My List-Building Progress

It’s been a day since I committed to those activities.

Here are the things I’ve done so far:

  • Opt-in page set up at my About Page (only)
  • Thank you and welcome pages written
  • Branded email address (which is not my gmail account) set up, tested and verified with MailChimp (autoresponder)
  • MailChimp tested for functionality after signing up myself as subscriber, receiving a welcome email from me!

Doing those seemingly simple stuff was super challenging. I had to:

  • figure out how to configure MailChimp, digest the meaning of terms; discover how the system goes to create my forms, send autoresponders, communicate with my official email; and make sure that all systems go
  • get my Google Analytics tracking ID
  • locate MailChimp’s API and record it somewhere in my website
  • reword text in my opt-in box
  • test if opt-in works
  • and many more.

I spent so much time finding out how subscribers could get my email.

Unlocking List-Building through Automation

Here’s what I found out. I had to do it manually because automation is not free. I am a free member. That means I had to manually send my emails.

If I have new sign ups, I couldn’t keep sending the same welcome email to each one as he comes, could I? I could but would I?

Automation is the thing to go. I could write my email sequence and have each one sent at scheduled times, even when I’m on a holiday or sleeping.

That would be next on my to-do list plus the other things I have yet to do.

For now, I’m just happy to have ticked some of my important tasks.

Even though I haven’t done much to create my coloring pages, I’m delighted that I have gained more clarity on my business direction.

How about you? Have you done something similar?

Do you have golden nuggets about list-building that you could share with me?

Any experience with MailChimp or other autoresponders?

I would thank you greatly for that. 🙂

If you think that this post would be of value to others who are in a similar plight as me, I would appreciate a tweet, a Facebook share, or email to your family and friends.